Reels & TikTok for estate agents

Portals are where people search; social is where they get inspired. A vertical walkthrough on Instagram Reels or TikTok puts a property in front of movers who weren't searching that day — and it quietly markets you to the vendors watching.

Why vertical, and why now

Reels and TikTok are full-screen and 9:16. A landscape portal clip dropped into a vertical feed looks small and gets scrolled past. Purpose-made 9:16 video fills the screen, holds attention, and is favoured by the platforms' algorithms — so it's worth producing the right shape, not reusing the portal one.

What actually works for property

• Hook in the first second — open on the strongest room, not the front door.
• Keep it short — 10–20 seconds beats a slow 60-second tour for reach.
• On-screen text — price, beds and the standout feature; most people watch muted.
• Consistent branding — your logo, colours and a clear CTA, every time.
• One idea per clip — the kitchen, the garden, the "guess the price" — not everything at once.

How often to post

Consistency beats volume. A couple of strong property reels a week, plus the occasional local/market clip, builds a feed that wins instructions — far better than a burst then silence.

The catch — and the fix

The reason most agents don't keep it up is time: filming and editing vertical video per listing doesn't scale. That's exactly what Listingly removes — it builds the 9:16 cut (plus the 16:9 portal master and 1:1 feed version) automatically from your existing listing photos, in your branding. Every listing, every format, from one render.

Related: How to make a property video from photos · Video for Rightmove · What's a video worth?