OnTheMarket positions itself as the agent-owned portal, and many firms use it to showcase properties their vendors won't see splashed across every site. That makes it a place where presentation counts. A clean, branded video on the listing turns a scroll-past into a watch — and reminds the viewer whose agency put it there.
Why video earns its place on an OnTheMarket listing
A still gallery tells a buyer what rooms exist. A short video shows them how the home flows — the light through a bay window, the run from kitchen to garden, the scale of a master bedroom that a single photo flattens. On a portal where agents are competing for the same applicants, a moving walkthrough holds attention longer and gives a property the feel of a premium instruction, whatever the price band.
How it differs from Rightmove and Zoopla
The technical answer is reassuring: it mostly doesn't. The big three UK portals all present video in the same landscape window, so one master file serves all of them. What differs is context. OnTheMarket's audience skews toward agents' own registered applicants and its "new and exclusive" listings, so a video here is often the first proper look a serious buyer gets. Rightmove is about sheer reach; Zoopla leans on data and valuations; OnTheMarket trades on curation. A polished video fits that curated tone particularly well — which is why it's worth posting the same export to all three rather than treating any one as an afterthought.
The 16:9 landscape format portals use
Property portals play video in a 16:9 landscape window — the same widescreen shape as a television or a YouTube embed. That matters because vertical clips made for Reels or TikTok will sit small and letter-boxed inside a portal player, wasting most of the frame. Listingly's master export is built 16:9 from the start, so it fills the OnTheMarket player edge to edge, with your branding and contact details legible at listing size.
- 16:9 master fills the portal player edge to edge — no black bars or awkward cropping
- Branding and contact details legible at listing size
- One master serves OnTheMarket, Rightmove and Zoopla alike
How Listingly delivers it from your listing photos
- Add your photos. Bring in the images you already shot for the listing — Listingly orders them into a natural walkthrough and pulls in the address, price and your contact details.
- Apply your brand. Logo, colours, fonts and music, saved once as a Brand Kit and reused on every property so OnTheMarket viewers always know it's you.
- Export and upload. You get a 16:9 master for the OnTheMarket listing, plus 9:16 and 1:1 versions for social — all from a single render.
From listing to video in minutes
Because every video starts from photos you already have and a brand you've saved once, putting a walkthrough on an OnTheMarket listing stops being a special-occasion job for your flagship homes. It becomes routine — something you do on every instruction, in the time it takes to make a coffee.
OnTheMarket video, answered
Does OnTheMarket support video on listings?
Yes. OnTheMarket lets agents add video to a listing alongside the photo gallery. Listingly exports a 16:9 MP4 suited to the portal player. Always check OnTheMarket's current upload requirements for length, file size and format before you upload.
What format does OnTheMarket use for video?
Property portals display video in a landscape 16:9 player, the same widescreen shape as a TV or YouTube. Listingly's master export is 16:9 so it fills the player cleanly, with no black bars or awkward cropping.
Do I need to film the property?
No. Listingly builds the video from the listing photos you already have. Add your images, apply your brand, and it assembles the walkthrough automatically.
How is this different from a video for Rightmove or Zoopla?
The core 16:9 format is the same across the major UK portals, so the same master export works on OnTheMarket, Rightmove and Zoopla. Each portal has its own upload limits and player, which is why Listingly produces one clean 16:9 file you can post everywhere.
How long does it take?
Minutes. Add the photos, pick your saved Brand Kit, and the video renders in every format at once.
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