No inflated stats. Just the simple maths: how few extra completions it takes for
video to pay for itself — and why winning instructions is where the real value sits.
Annual cost of putting video on every listing
£5,400
Extra completions a year to break even
1.8
Every win beyond that
is upside — at £3,000 a time.
Why this is the honest case. The biggest return on property video isn't a magic
enquiry multiplier — it's winning more instructions. Vendors pick the agent whose
marketing looks best, and consistent, premium video on every listing is a visible edge at the
valuation. The breakeven above shows how little that has to move to pay for itself.
See the quality on your own stock
Send us a listing and we'll make you a free sample video.