Property video for Instagram

Instagram is where most buyers and landlords already spend their evenings, and it is the platform agents reach for first when they want to look modern. But Instagram is not one format — it is three surfaces that behave differently. Get the mix right and your profile starts to do the job of a shopfront. Listingly produces the cuts each surface wants from the photos you already have.

Instagram is a mix, not a single post

There are three places a property video can live on Instagram, and each rewards something different:

• Reels are the discovery engine. They play full-screen, sit on the Reels tab and are the format Instagram is most likely to show to people who don't yet follow you — which makes them the right home for a fresh instruction you want seen widely.
• Stories are for your existing audience and for urgency: a "just listed" teaser, an open-house reminder, a reduced price. They vanish after 24 hours, so they carry no pressure to be perfect and reward frequency.
• Feed posts are your permanent record. This is the grid a vendor scrolls before they decide whether you look like the agent to handle their home.

The two formats you actually need

Across those three surfaces you only need two shapes. 9:16 fills the screen for Reels and Stories. 1:1 (square) gives you a tidy tile in the feed grid; some agents prefer 4:5 portrait for a little more height. Listingly renders both the 9:16 and the 1:1 from a single project, with the same branding, so you never re-edit a video just to change its shape. Safe zones are respected, so captions and your logo never sit under Instagram's interface buttons.

Build a grid that looks like an agency

The fastest way to look like an established brand on Instagram is consistency. When every listing video opens with the same intro card, uses the same caption styling and colour treatment, and closes on the same end frame with your contact details, the grid reads as one coherent body of work instead of a scrapbook. That is exactly what a saved Brand Kit gives you: apply it once and every property comes out matching the last.

How property video performs on Instagram

Video is the format Instagram's discovery surfaces are built around, and motion holds attention in a feed far better than a still ever does. A short, well-paced walkthrough lets a viewer feel the flow of a home — the light, the proportions, the route from room to room — in a way a photo carousel can't. The practical win for an agent is reach beyond your followers on Reels, plus a profile that signals you take marketing seriously, which is part of what wins the next instruction.

From listing to posted in minutes

1. Bring in the photos. Start from the images you already shot for the listing — no filming, no separate shoot.
2. Apply your Brand Kit. Logo, colours, fonts, music and your contact end card, saved once and reused on every property.
3. Export the set. A 9:16 cut for Reels and Stories and a 1:1 cut for the feed, both from one render — post them across the week.

Property on Instagram, answered